State of Gaming - A Unity Perspective 

Join Larry Hryb, Unity’s Community Director, for an updated look at the forces shaping the future of gaming. Building on last year’s insights, Larry will share fresh perspectives on emerging industry trends, evolving player expectations, and how developers can stay ahead of the curve. Get actionable strategies for navigating today’s fast-changing landscape, and end with a look at where we're headed next year.

Larry Hyrb, Unity

Growth Unlocked: Player-First Monetization & Scalable UA for Studios of All Sizes

This session covers player-first monetization strategies that work across all mobile player types without compromising experience, then shows how to reinvest that revenue into targeted UA campaigns at scale. Using proprietary Unity data, you’ll get actionable ideas to build your growth loop – no matter your studio size.

Sandra Amir, Unity

Thunder Lotus: 33 Immortals Game Balancing with Unity Analytics 

How do you create an analytics framework to support game balancing and gameplay decisions? Game designer Cem Ertekin talks about 33 Immortals' journey in using Unity Gaming Services analytics tools to create a robust framework that answers the correct questions, is aware of its limitations, and is easily maintainable. The talk will refer to real case studies and data from 33 Immortals (both pre- and post- Early Access) to provide examples.

Cem Ertekin, Thunder Lotus

Rambod Kermanizadeh, Unity